Norrøna Strengthens Spring Assortment with Innovative All-Activity Classics

Norwegian heritage brand broadens warmer weather apparel collection with new product additions 

BOULDER, Colo. (June 22, 2020) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, introduces new all-season technical apparel pieces across collections, including the falketind hiking collection, fjørå mountain biking collection and Norrøna  outdoor classics collection for Spring 2021. Highlights for Spring 2021 include significant updates to the brand’s most popular all-season falketind jacket, product additions to its fjøra mountain biking collection and new designs in the versatile general outdoor collection.

“Produced and tested in the harshest environments in Norway, Norrøna has deep roots in making durable, long-lasting gear that can withstand all conditions. For spring 2021, we are expanding several all-season collections with a focus on products suited for warmer climates,” says U.S. Sales Manager Adam Chamberlain. “Our new spring collection continues to highlight our commitment to sustainability, using recycled and sustainably-sourced materials across more than 70-percent of our products. We are proud to introduce our newest designs, perfectly suited for hikers, bikers, mountaineers and our value-focused consumers who are looking for durability, sustainability and versatility in their everyday adventure product.”

The Norrøna outdoor classics collection features innovative and versatile lifestyle classics suited for the everyday activities in between the big adventures and expeditions. The collection grows in Spring 2021 to include key pieces for everyday use. The all-new men’s norrøna Trekking Pants ($149) are made in an organic cotton and recycled polyester blend. The breathable, durable, functional, yet minimalistic trekking pants are perfect for any outdoor endeavor and downtime in between. The norrøna Pull-on Pants ($139) are also new additions to the men’s pant collection, made with recycled nylon, and fit for a variety of activities. The women’s collection features the all-new norrøna Tights ($109) are made with a quick-drying recycled nylon and elastane mix that provides good stretch, durability and breathability.

The fjøra collection, Norrøna’s signature collection for year-round singletrack mountain biking, expands with new product additions for spring with a focus on product specifically designed for warmer weather climates. The fjørå wool T-shirt ($69) is available for men and women in 2021. This all-new light mountain biking shirt offers excellent moisture management, UPF protection and is made with a recycled polyester and merino wool blend.

Also new to the fjørå collection for men is the durable and flexible fjørå mid weight shorts ($129). These new mountain biking shorts are made in a recycled synthetic mix that offers excellent breathability and moisture-wicking without compromising on long-lasting performance. These shorts broaden the fjørå mountain bike short collection, which offers an assortment of shorts for men and women in varying weights and lengths.

The falketind collection is Norrøna’s most versatile spring collection, equipped with functional, technical pieces well-suited for all-season outdoor exploration in any weather. Following significant updates across the Spring 2020 collection, in Spring 2021, major updates include design, fit and materials to the brands most-popular all-season falketind Gore-Tex Jacket ($469) for men and women. This waterproof and breathable jacket was originally designed for lightweight mountaineering and has become one of Norrøna’s most versatile shell options due to its durability and light weight. For 2021, the jacket gets an updated, wider and longer fit, and new 100-percent recycled 30D 3-Layer Gore-Tex® fabric. Other features include long underarm vents, articulated sleeves, mid-mounted pockets, storm hood fitted for a helmet, and asymmetric cuffs for better weather protection.

To book a virtual line showing or appointment with Norrøna’s sales team, or for additional information on retail sales within the U.S., please reach out to Adam Chamberlain at adam.chamberlain@norrona.no.

Please direct all media inquiries to Account Manager Madeline Fones at madeline.fones@rygr.us.

About Norrøna: Norrøna is a values-driven, family-owned, outdoors brand based in Oslo, Norway. In 1929, Jørgen Jørgensen founded the company to craft the best outdoor gear and apparel for the wonderfully diverse geography and extreme weather conditions of Norway. Norrøna has sought to continually redefine the promise of function, quality and finish in the outdoors for 90 years. Today, Norrøna continues to strive towards this definition of excellence, while also driving solutions to the environmental crisis through bold sustainability goals. For more information visit www.norrona.com. 

Contact: Madeline Fones
madeline.fones@rygr.us
970-924-0704 ext. 111

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