Salomon and REI Partner to Deliver Athlete Book Club Series
Join Salomon athletes and authors Jessie Diggins, Rickey Gates, Emelie Forsberg and Meredith Erickson for interactive, virtual sessions throughout the fall
Salomon and REI launch virtual book club with Salomon athletes and authors
OGDEN, Utah (Sept. 16, 2020) — Today, Salomon and REI announce a new series of virtual book club events with Salomon athletes and authors Jessie Diggins, Rickey Gates, Emelie Forsberg and Meredith Erickson. Once a month, consumers will be invited to read the monthly book and participate in an open, interactive session on Zoom with the author to discuss their work, its themes and their lives. The first session will kick off on September 17 with Olympic gold medalist Jessie Diggins, who won the United States’ first ever cross-country skiing gold medal at the Winter Olympics in 2018, as she discusses her new book Brave Enough.
“This has been an incredibly challenging year for all of us, and as the weather starts to turn, never has there been a better time to curl up with one of these inspiring books, hear directly from these best-in-class athletes and head into the fall and winter seasons together,” says Jenny Taylor, the vice president of marketing for Salomon in North America. “At Salomon, we’re incredibly grateful to be able to work with so many athletes from so many different sports. From cross country skiing to running across the country, from skyrunning near a remote farm in Norway to cooking elaborate meals in the alpine, there’s a little something here for everybody, and we can’t wait to kick things off.”
The REI + Salomon Book Club events will be open to the public. Salomon will be raffling 10 signed copies of each book leading up to their respective event and will email a Zoom link to all registrants prior to the event. For more information on the series, please visit: https://www.salomon.com/en-us/rei-salomon-virtual-book-club-giveaway
September Virtual Book Club: Jessie Diggins & Brave Enough
Join Olympic gold medalist and Salomon athlete Jessie Diggins as she discusses her new book, Brave Enough, which looks at Jessie’s compelling journey from America’s heartland to international sports history. Diggins and her teammate won the United States’ first ever cross-country skiing gold medal at the Winter Olympics in 2018. During this interactive book club, attendees will hear about that incredible win and gain insight to the year-round training and mental stamina required to overcome challenges that arise for professional athletes.
When: Thursday, September 17 at 7:00pm EDT
Register: https://reisalomonvirtualbookclub.splashthat.com
October Virtual Book Club: Rickey Gates & Cross Country
Join Salomon ultrarunner Rickey Gates as he discusses his new book, Cross Country, which details his 2017 journey to run 3,700 across the continental United States from South Carolina to San Francisco, California. Although the book delivers unparalleled insights into the extreme athletic and mental challenge of this five-month running journey, the story is more about the remarkable people across the United States who he would otherwise never meet, told through rich visual imagery, personal narratives and Rickey’s experience.
When: Thursday, October 15 at 7:00pm EDT
Register: https://reisalomonoctobervirtualbookcl.splashthat.com
November Virtual Book Club: Meredith Erickson & Alpine Cooking
Join Meredith Erickson, Salomon ambassador, chef and author, as she discusses her latest cookbook, Alpine Cooking, which follows her travels throughout Italy, Austria, Switzerland and France while on the hunt for the best regional cuisine at mountain huts and chalets. Her spectacularly photographed cookbook is a romantic ode to life in the mountains for food lovers, travelers, skiers and hikers alike, providing much-needed food inspiration as we head into the colder months.
When: Thursday, November 19 at 2:00pm EDT
Register: https://reisalomonnovembervirtualbookc.splashthat.com
December Virtual Book Club: Meredith Erickson & Alpine Cooking
Join Salomon athlete Emelie Forsberg as she discusses her book Sky Runner, which explores her passion for skyrunning and her accumulated expertise on how to thrive in this demanding mountain sport. Forsberg is an accomplished trail runner, ski mountaineer and outdoor athlete who has won numerous top trail races around the world. Emelie now lives in northern Norway with her husband, Kilian Jornet, and their young child on a farm where she co-founded Moon Valley Sports Nutrition, a company that makes and sells organic energy bars.
When: Thursday, December 17, 2:00pm EDT
Register: https://reisalomondecembervirtualbookc.splashthat.com
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About Salomon: Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.
Contact: Emily Banks
emily.banks@rygr.us
970-924-0704 ext: 103