Superfeet Introduces New Purpose-Built Insoles for Skiing and Snowboarding

With a 45-year legacy that began in the ski industry, Superfeet launches all-new WINTER Comfort and WINTER Comfort Thin insoles    

FERNDALE, Wash. (October 11, 2022) – Superfeet, the global insole industry leader and innovator, announces the launch of two new winter-specific insoles—WINTER Comfort and WINTER Comfort Thin. WINTER Comfort (MSRP $54.99) insoles are designed for stability and comfort in comfort-fit boots and WINTER Comfort Thin (MSRP $54.99) insoles feature  a thinner profile insole for performance-fit boots.

“A better fitting boot can make a world of difference for skiers and snowboards. It can be the mean being able to stay out on the mountain longer without having to battle pressure points, added fatigue and cold feet. And finding that perfect fit starts with the solid foundation that Superfeet shape provides,” says Matt Gooch, Superfeet VP of Product and Innovation. “Our new winter insoles are comfort-driven, but also add stability and enhance edge control. The combination of improved comfort and performance is the key to enjoyment and improvement from first chair to après.”
WINTER Comfort and WINTER Comfort Thin insoles both include these features and added technology:

·      A thermal top cover increases warmth in cold temperatures

·      Comfort foam cushions the entire foot, while providing added stability. A single layer of foam in WINTER Comfort Thin makes for a thinner insole, while Winter Comfort features dual foam layers for added cushioning.

·      An EVOLyte® carbon fiber stabilizer cap maintains insole shape with every turn

·      A deep heel cup cradles the feet for a secure, stable boot fit

·      Moisturewick™ is incorporated for wicking and breathability, plus odor control

WINTER Comfort and WINTER Comfort Thin insoles are designed to be used in a range of winter boots including, but not limited to, alpine, touring, and cross-country ski boots and soft-shell and hard-shell snowboard boots. Both insoles are available today at https://www.superfeet.com/shop/insoles/snow

For more information about Superfeet WINTER Comfort insoles and WINTER Comfort Thin insoles, please visit https://www.superfeet.com/shop/insoles/snow.

For media inquiries, please contact Rob Steffens, rob.steffens@rygr.us.

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ABOUT SUPERFEET WORLDWIDE, LLC: For 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.