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Breckenridge Distillery Celebrates Valentine’s Day with Third Edition of Sexy Motor Oil Whiskey

rygr February 7, 2023

Aged in Barrels from Breckenridge Brewery, Sexy Motor Oil is a Continuation of the Barrel Exchange Program between Breckenridge Distillery and Breckenridge Brewery

Photo Courtesy: Jessie Unruh, Breckenridge Distillery

BRECKENRIDGE, Colo. (Feb. 7, 2023) – Just in time for Valentine’s Day, Breckenridge Distillery–the world’s highest, and one of the most-awarded craft distilleries in the U.S., today announced the third edition of Sexy Motor Oil, a limited release beer-barreled whiskey. Following last year’s release, this year’s rendition of Sexy Motor Oil was aged in barrels from Breckenridge Brewery to bring unique flavors of tropical banana and apple emanating over a layer of floral dark chocolate, caramel, and honey.

By aging Sexy Motor Oil in beer barrels used by Breckenridge Brewery for 10-13 months, the whiskey is able to pick up and mingle with flavors from the beer that had previously been in the barrels. The whiskey is then brought to the ideal proof by the team at the distillery, which for this edition comes to a 109.5 proof. The limited-edition Sexy Motor Oil will be available for purchase at Breckenridge Distillery and the Breckenridge Distillery Tasting Room on Main Street in Breckenridge, Colorado, starting February 10, 2023.

“We’re thrilled to continue our tradition of exchanging barrels with Breckenridge Brewery to release another fabulous whiskey,” said Bryan Nolt, Founder and CEO of Breckenridge Distillery. “Playing with the barrels from the brewery allows us to create new flavors, particularly the sweet flavors our customers love like fruits, chocolate, caramel and honey.”

Breckenridge Distillery and Breckenridge Brewery are no strangers to barrel exchange programs. In October of last year, the two iconic Breckenridge businesses released the second Buddy Pass barrel exchange program–an Imperial Stout Cask Finished Whiskey and Whiskey-Barrel Aged Oatmeal Stout Beer–that is now available nationwide.

Visit Breckenridge Distillery locations to pick up a bottle of this year’s limited edition Sexy Motor Oil to gift on Valentine’s Day. For more on Breckenridge’s story and the production behind the Sexy Motor Oil, visit Breckenridge’s website, www.breckenridgedisitllery.com.

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About Breckenridge Distillery

The Breckenridge Distillery is based in Breckenridge, Colorado and is a subsidiary of Tilray Brands, Inc. (“Tilray”) (NASDAQ | TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. Founded in 2008, the Breckenridge Distillery is the “World’s Highest Distillery,” and is most widely known for its blended bourbon whiskey, a high-rye mash American-style whiskey. Their Breckenridge Bourbon is one of the most highly awarded craft bourbons in the US.

The Breckenridge Distillery is proudly a 3x Icons of Whisky and 5x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, their Breckenridge Gin was named 2021 World’s Best Compound Gin at the World Gin Awards by Gin Magazine.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production.

For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com Follow Breckenridge on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery

For more information about Tilray Brands, visit www.tilray.com and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses or current expectations concerning, among other things: the Company’s ability to become the world’s leading cannabis-focused consumer branded company; the Company’s ability to achieve market share and revenue growth in particular markets, including in Canada, the U.S. and the EU; our ability to achieve $4B in revenue by the end of fiscal 2024 and projected cost savings; and the likelihood and timing of any cannabis legislation in the U.S., Germany and other jurisdictions. Many factors could cause actual results, performance or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

About Breckenridge Brewery

Breckenridge Brewery opened its doors in 1990 in the ski town of Breckenridge, Colorado. What started as a small brewpub has grown into one of the largest breweries in the U.S. The original brewery still serves its craft beer and delicious pub fare at a high altitude. The production brewery outside of Denver sends beer to 49 states and offers tours, dining, and a welcoming Colorado beer garden experience. With a focus on balanced, approachable, and interesting beer, the brewery’s portfolio contains classics like Vanilla Porter, Avalanche Amber Ale, Agave Wheat, Strawberry Sky, and Hop Peak IPA, along with a variety of specialty beers that include seasonals, barrel-aged beers, the Brewery Lane Series, and a nitrogen-charged canned series. Visit www.breckbrew.com for more information.

Media Contact:

Kelsey Bardach

kelsey.bardach@rygr.us

970-924-0704 ext. 2105