Arc’teryx No Wasted Days

Measurable Impact in Major Metros

Challenge:

As an esteemed apparel/equipment brand in the core climbing/skiing communities, Arc’teryx sought to extend its brand ethos, Finding a Better Way, to a new, broader audience. To do so, the brand looked to rygr to help deliver on three primary needs:

• Help authenticate who they are to a new audience
• Create impactful, buzzworthy brand moments to build curiosity and gain market share against industry leaders
• Introduce the brand with memorable creative and efficient reach and frequency

Solution:

To build connections to a new audience, we co-developed a series of music showcases and a film tour bringing the brand to life. We drove attendance through local media partnerships, guerrilla wild postings and other tactics.

Concurrently, we designed and executed a large-scale out-of-home campaign in NYC that came to life across Times Square video boards, LED building projections and transit takeovers at subway stations and La Guardia.

Finally, to build efficient reach and frequency, we executed a targeted campaign across a channel mix that included Social, YouTube, Connected TV, Display, and Native.